Here are two of the most frequent S&OP questions that I am asked: From the S&OP team: How do we get senior management, especially our CEO, involved in the S&OP process? From the CEO: What should my role be in the S&OP process? It should be obvious that you need to answer the second question first. In this article, I will share my opinions on the CEO role and how you should approach the S&OP process. As CEO, you need to hold your team accountable and make the tie brea